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Crest Surf Clubs' Flagship Location Hits Major Milestone: 50% of Memberships Reserved; Wedbush Engaged to Scale Platform

Crest Surf Clubs today announced it has partnered with Wedbush Securities to support its capital raise and national expansion strategy. The news comes as Crest's flagship location on Long Island reaches a major milestone: over 50% of memberships are reserved before opening, confirming strong demand for this exclusive, category-defining surf club model.

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More Revealed About Technology That Will Power Crest Surf Clubs

Alex Poirot at Center of New Announcement

Today, Crest Surf Clubs introduced Alexandre Poirot as Chief Technology Officer and partner. Poirot has a background in computational fluid dynamics and wave system engineering. Crest highlighted his prior leadership roles in the artificial wave industry, including engineering contributions to the Kelly Slater Surf Ranch. His technical focus includes CFD modeling, hydrofoil design, wave profile development, and energy redistribution systems.

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Crest Surf Clubs Announces Alex Poirot as Chief Technology Officer and Partner

Shirley, NY — June 24, 2025: Crest Surf Clubs, the first platform of vertically integrated private membership-based surf clubs in the U.S., is proud to announce the appointment of Alex Poirot as Chief Technology Officer (CTO) and Partner. Poirot will lead the continued development and innovation of Crest’s proprietary wave-generating technology as the company scales nationally and internationally.

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Crest Surf Clubs Aims to Bring A Luxury Private Club to the Surf Park World

With each new surf park comes a unique experience for visitors. No two surf parks are alike, whether you’re talking about location, wave technology, or the park’s amenities. This is certainly true for Crest Surf Clubs. Their first destination in Long Island, New York is currently under construction, but when it opens, it will be the world’s first private surf club.

Surf Park Central spoke to founder and CEO Brett Portera about his vision for the park, the uniqueness of the business model, and what will power the park’s waves. 

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GRCH Architecture and Curious Yellow Design design 9,000 s/f Crest New York

Shirley, NY Crest Surf Clubs celebrated the groundbreaking of its debut location, Crest New York, located less than an hour from Manhattan in the Hamptons. Built by surfers for surfers, Crest New York serves up year-round access to infinite waves and limitless rides without the beachfront crowds. From one-foot peelers to seven-foot wedges, every Crest wave can be customized on-demand for all enthusiasts and experience levels.

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This Luxurious Long Island Wave Pool Will Be a SoHo House for Surfers

Surfing and social clubs — the kind you pay membership dues for access to waves, amenities, and an exclusive social network — aren’t exactly a common pairing. In fact, the two have probably never been paired together at all. Plans to build a 35-million-dollar wave pool in Long Island, New York are introducing that business model though, with development details announced by  a company called Crest Surf Clubs this week.

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